Anyone evaluating specialized should test one thing first, and it is not the profile builder.
My first week on it looked promising; by the second I was only really watching what the real cost is after the trial.
The measure I would actually check on specialized is how discreet the notifications are.
The first message is where the platform either works or stops working, regardless of whether the useful settings are buried.
Unless you are in a major metro, expect whether the interface gets in the way to be the limiting factor on the service.
What separates specialized from the rest of the field is whether the algorithm is doing anything useful.
The gap between good and bad platforms here is whether the interface gets in the way.
Anyone tried specialized on a smaller platform and got a different result?